NEWS | Bostons Floral Couture, UPS Stores, Kentucky Derby Louisville
May 02, 2014
Boston’s Floral Couture Brings Big City Style to the Kentucky Derby
By Nicole Cox
This week, in celebration of the Kentucky Derby, we’re highlighting a small business owner in Louisville who brings style and beauty to the annual “Run of the Roses” with her stunning floral creations.
Small Business Owner Andrea Glass moved to Louisville, KY on a whim because she was looking to make a life change. She had been living in Boston, Mass. and working as a freelance designer for many large florists since she was 18. In 2002, Andrea made the tough choice to close her floral design business and go to work for a large competitor. Working for the competition did not allow her the creative freedom or the pride of ownership she desired. Andrea was looking for more. Little did she realize that her spontaneous move would allow her to create the small business she always wanted.
If you dream it, you have to go after it. No one else will make it happen.
Andrea’s career in Louisville got off to a slow start. She tried to make a name for herself in real estate. She soon realized that Louisville residents were fiercely loyal to locals and no one wanted to buy a house from an “out-of-towner” with a thick Boston accent. To make ends meet, Andrea began waiting tables at P.F. Chang’s restaurant.
Waitressing provided Andrea with a valuable opportunity to network and she quickly began building relationships with her customers.
They all remembered her by her signature accent and gave her the nickname “Boston.”
While she loved meeting people, she missed sharing her passion for floral design. Andrea started researching the florists in town and realized many of them were using traditional techniques. Andrea saw a large opportunity to do something different – to
bring a bit of her big city style to the town of Louisville.
“If you have a business sense, you can easily see the abundant opportunities in Louisville for small businesses,” said Andrea. “The city is not commercialized and prides itself on locally owned and operated — Louisville not only supports small business, it thrives on them.”
Andrea opened Boston’s Floral Couture in the fall of 2007. She named her business “Boston” as a tribute to her hometown and “Couture” meaning “to make.” What differentiates her business is that all of her floral creations are custom made and reflect Andrea’s signature style. She does not do anything from a book – everything is unique. She incorporates local products and supports local growers whenever possible. Andrea infuses her big city style by staying on top of trends and incorporating them in her designs. This is what gives her a small business an advantage.
Since opening her doors, Andrea’s floral business has blossomed.
She specializes in exquisite weddings and special events and she is often the preferred florist of celebrities and ambassadors who host elaborate parties during the annual Kentucky Derby.
Andrea also has her own line of custom-made Derby hats and fascinator head pieces, ornate linens and handmade jewelry.
“I build beauty,” says Andrea. “And whether it’s a wedding or a special event, I view each opportunity as a new adventure.”
As Andrea’s business continues to grow, she has realized she can’t do it all alone. Andrea turns to The UPS Store to help her with her small business needs.
“I use The UPS Store to do all my printing,” said Andrea. They print my business cards, card inserts for floral arrangements, direct mail and more. It is easier for me to print through The UPS Store because they keep all my information on file. They save me time, which is my most valuable asset.”
For Andrea, small business in Louisville is blooming. When asked what advice she would offer other aspiring entrepreneurs, Andrea responded, “If you dream it, you have to go after it. No one else will make it happen. Everything is obtainable, as long as you don’t get in over your head. It’s important to realize you can’t do it all yourself and to know when to ask for help.”